• IF
    , the fantasy comedy movie starring Cailey Fleming and Ryan Reynolds that released in theaters in May 2024, is set to arrive on Paramount+ on July 9th.
  • The film revolves around a girl who can see imaginary friends and helps her neighbor find homes for them.
  • While reviews are mixed, the movie’s heartfelt story and leading performances have received praise.

The streaming release date for IF has been announced, with the fantasy comedy movie set to arrive on a streaming platform very soon. The movie stars Cailey Fleming as Bea, a girl who can see IFs, or imaginary friends, who assists her neighbor Cal (Ryan Reynolds) with finding new homes for IFs that no longer have homes. Reviews for IF have been mixed, though praise has been given to the heartfelt nature of its story and the performances of its leading stars.

Now, Deadline has confirmed that IF will arrive on Paramount+ on Tuesday, July 9 for those with the streaming service in the US and Canada. While an international release date will be announced later on, this is good news for those in domestic territories who didn’t get a chance to see the film in theaters. This means families looking forward to a movie about imaginary friends will be able to watch it together at home very soon.

How Will IF Perform On Paramount+?

Cal (Ryan Reynolds), Bea (Cailey Fleming), Blue, and some other imaginary friends walk down a hallway in IF movie trailer
Image via Paramount Pictures

The movie’s arrival on Paramount+ could signal renewed interest in its premise, as it didn’t perform as well as it needed to at the global box office. As of writing, the movie made $185.5 million against a $100 million, not factoring in the cost of advertisements and the cut theaters get for every ticket sale. This means the movie likely didn’t earn much profit, possibly hindered by the lukewarm reviews it got, alongside a premise that may interest all audiences.

Despite its performance in theaters, the movie could become a big hit for Paramount+, since it will be more easily accessible to families at home. For younger crowds, it could also help them process IF‘s major plot twists as they happen, perhaps leading to deeper family discussions about imaginary friends. Since the movie offers a heartwarming tale about childhood and growing up, it can appeal to people of all ages who are interested in seeing a story like that. It would aid in its success long after its theatrical time is up.

Even though the movie didn’t make as big a splash at the box office as other movies this year, there’s still potential for it to be redeemed on streaming. Because of IF‘s star-studded cast, which also includes the likes of Steve Carell, Phoebe Waller-Bridge, and Emily Blunt, the movie could find renewed interest thanks to its new home. With the film coming out on Paramount+ tomorrow, this week will be vital for its success on the platform.

originally came out in theaters on May 17, 2024.

Source: Deadline

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